Great buyer negotiations start long before an offer is written. This playbook gives agents a repeatable system for uncovering seller priorities, structuring compelling terms, and positioning buyers as the most reliable path to closing—across market conditions and price points.

From pre-negotiation intel and offer architecture to appraisal planning and competitive scripts, this guide helps you move beyond price alone. You’ll learn how to reduce seller risk, protect your buyer ethically, and negotiate with clarity and confidence when it matters most.