Open House to Offer: 5-Part Conversion Checklist
Turn open houses into real opportunities—not just foot traffic.
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Open houses should be treated as mini-campaigns, not casual showings. This checklist walks agents through a five-part system covering pre-event prep, staging, engagement, lead capture, and follow-up. The result: better conversations, cleaner data, and more conversion opportunities after the event.
Pre-Event Strategy
Prepare invites, signage, and positioning.
Prepare invites, signage, and positioning.
On-Site Engagement
Create a professional, welcoming experience.
Create a professional, welcoming experience.
Post-Event Follow-Up
Convert interest into next steps.
Convert interest into next steps.
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